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Obama, S.p.A.: I segreti del presidente USA per vincere nel business

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What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteer What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small. But his triumph was also to use social networking to create a vast online community that has changed politics forever. And that's precisely what businesses need to do. In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country. None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliche, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years. And he himself embodied that change. "We are the ones we've been waiting for," he told his rallies. "We are the change we seek...Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer. Only then will their constituencies -- shareholders, employees, suppliers, customers -- follow them to achieve it. But having done that, their companies will have become communities -- and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.


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What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteer What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small. But his triumph was also to use social networking to create a vast online community that has changed politics forever. And that's precisely what businesses need to do. In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country. None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliche, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years. And he himself embodied that change. "We are the ones we've been waiting for," he told his rallies. "We are the change we seek...Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer. Only then will their constituencies -- shareholders, employees, suppliers, customers -- follow them to achieve it. But having done that, their companies will have become communities -- and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.

30 review for Obama, S.p.A.: I segreti del presidente USA per vincere nel business

  1. 5 out of 5

    Rama

    Marketing a Presidential Campaign "A democracy is nothing more than mob rule, where fifty-one percent of the people may take away the rights of the other forty-nine." - President Thomas Jefferson. The truth in this statement is realized every four years when we know who won the presidential race. The victory of Obama clearly proves that in the absence of a strong and effective opposition almost anyone can win the presidential elections. He was elected not because he was the best but because the o Marketing a Presidential Campaign "A democracy is nothing more than mob rule, where fifty-one percent of the people may take away the rights of the other forty-nine." - President Thomas Jefferson. The truth in this statement is realized every four years when we know who won the presidential race. The victory of Obama clearly proves that in the absence of a strong and effective opposition almost anyone can win the presidential elections. He was elected not because he was the best but because the opposition was awfully weak. No one can win with Sarah Palin as the running mate. The so called conservative base of the Republican Party does not like an unmarried girl having sex let alone having a baby, and McCain - Palin ticket was seeking the support of these people. This ought to be a joke and it certainly did not require high priced marketing experts to pen down the Obama winning strategy. The Bush legacy did not help McCain and the war in Iraq and Afghanistan took a toll on the republican candidate, and divisive social issues during global recession and high unemployment did considerable damage. It is no secret that we learn after every election the president goes on back on his campaign promises about foreign and fiscal policies. They are generally not truthful about tax issues. Bush's errors about the war in Iraq, the death toll, and irresponsible fiscal policies helped Obama significantly. President Jefferson's words fits extremely well for the Republicans where 51% of social conservatives take away the rights of 49% fiscal conservatives by mob rule. So all Obama had to do was play his cool and run with the flow: This is precisely what he did. This book is described in four chapters and there is nothing new from what you already know from Sunday talk shows and newspaper editorials and the broadcasts from major networks. To be fair to President Obama few things played well for him. Initially being black was negative but later on in the campaign it became positive. He played cool and learnt how to deal with media as the campaign progressed. He Used technology; blogs, discussion boards, texting, email campaigns, and cell phones networks. By encouraging new voter registration, seeking; donors for his campaign, community activists, volunteers, and disheartened independents and moderate Republicans, he mobilized towns and cities that turned out to be the biggest campaigns of 21 century. Obama is here to stay for four years. Massive bailouts, trade protectionism, and increased government regulations of private business and major corporations are certainly harmful to capitalist America. This is a useful book for both marketing and political science class discussions.

  2. 4 out of 5

    Vera at LuxuryReading.Com

    In "Barack, Inc.", Barry Libert and Rick Faulk focus on the strategies that worked so well during the presidential campaign, and that can be applied to the business world in general. Topics discussed are the use of social technologies, Obama's calm and collected leadership style, the overall concept of change, and so on. "Barack, Inc." is an easy and fast read - a book that you can finish in one afternoon. I think the concepts and lessons described in the book are definitely useful, and important In "Barack, Inc.", Barry Libert and Rick Faulk focus on the strategies that worked so well during the presidential campaign, and that can be applied to the business world in general. Topics discussed are the use of social technologies, Obama's calm and collected leadership style, the overall concept of change, and so on. "Barack, Inc." is an easy and fast read - a book that you can finish in one afternoon. I think the concepts and lessons described in the book are definitely useful, and important for anyone wishing to be a business leader. I also see this book being used in business schools in the future. However, the information is redundant and unless you haven't watched any TV, listened to the radio or browsed the internet in the last 2 years, you already know everything the authors write about. I am a big supporter of Obama, but this book feels like an attempt by the authors to cash in on his victory.

  3. 4 out of 5

    Samantha

    This is a very simplistic business related book. It tries to combine what Barack Obama did for politics for what you could do with your business. Problem is that it leaves a lot up to you. It's only about 148 pages and the margins are extremely wide with bigger print. I don't think it's worth full price. The "ideas" it comes up with have been written about over and over by the media. Most of the stories like Rev. Wright and race have been hashed over numerous times about how President Obama stay This is a very simplistic business related book. It tries to combine what Barack Obama did for politics for what you could do with your business. Problem is that it leaves a lot up to you. It's only about 148 pages and the margins are extremely wide with bigger print. I don't think it's worth full price. The "ideas" it comes up with have been written about over and over by the media. Most of the stories like Rev. Wright and race have been hashed over numerous times about how President Obama stayed cool and above the fray. The stories are really just rewrites of everything in the media like his use of Facebook, Twitter and MySpace. It's well put together and is in a good solid hardback but that's about it. I wouldn't recommend it for anything other than a skim read.

  4. 4 out of 5

    Natalie

    One third of this already short book was made up of notes. The authors did not include anything that someone who read the newspapers or just generally followed the Obama campaign wouldn't already know. If you had not paid attention at all or don't know ANYTHING about social media, it might be worth checking out. Otherwise, it's a very, very short read with not much useful information.

  5. 5 out of 5

    Leader Summaries

    Desde Leader Summaries recomendamos la lectura del libro Barack, Inc., de Barry Libert. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, análisis de empresas y líderes de éxito, internet y nuevas tecnologías. En el siguiente enlace tienes el resumen del libro Barack, Inc., Lecciones para los negocios de la campaña presidencial de Obama: Barack, Inc. Desde Leader Summaries recomendamos la lectura del libro Barack, Inc., de Barry Libert. Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, análisis de empresas y líderes de éxito, internet y nuevas tecnologías. En el siguiente enlace tienes el resumen del libro Barack, Inc., Lecciones para los negocios de la campaña presidencial de Obama: Barack, Inc.

  6. 4 out of 5

    David

    Seems pretty good, with a focus on Obama's use of online social networking. It makes me feel like I know more about online social networking strategy than I think I do. Also, EVERYONE fetishizes the Obama campaign, so it'd be good to see what's up with it...

  7. 4 out of 5

    Miguel

    http://silenciosquefalam.blogspot.pt/... http://silenciosquefalam.blogspot.pt/...

  8. 5 out of 5

    Juan Del Cerro

    No me encantó, los aprendizajes me parecieron bastante blandos y genéricos.

  9. 4 out of 5

    Kacper

    It's better just to read his own books.

  10. 4 out of 5

    Rakesh Kodoth

  11. 5 out of 5

    Isaac Hazard

  12. 4 out of 5

    Mike

  13. 4 out of 5

    Jon Whiten

  14. 5 out of 5

    Adam

  15. 4 out of 5

    Renata Zoebisch

  16. 4 out of 5

    Jacqueline Mcintyre

  17. 5 out of 5

    Drew Venegas

  18. 5 out of 5

    Petr Didenko

  19. 4 out of 5

    Mahesh

  20. 5 out of 5

    Justine

  21. 5 out of 5

    Michelle

    I just put this book now and have very few words; but if you are a political junkie who happens to have any amount of control over a business (or aspires to such) you should read this book and will love it. It may be a few years old, but the points are all still valid.

  22. 5 out of 5

    Medhat El-Mahdy

  23. 4 out of 5

    Justin Meadows

  24. 5 out of 5

    Jen

  25. 5 out of 5

    Michael Russell

  26. 4 out of 5

    Kevin

  27. 5 out of 5

    Tomasz

  28. 4 out of 5

    Netleaver

  29. 4 out of 5

    Aladdin Elaasar

  30. 5 out of 5

    Rcastle

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