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NATIONAL BESTSELLER What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach w NATIONAL BESTSELLER What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads. For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders. In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: Match your brand to the right audience and media venues Craft pitches producers can't resist Jump on breaking news shows Pivot and speak in soundbites like the pros Amplify every interview with social media Turn appearances into platform and become a rainmaker Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?


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NATIONAL BESTSELLER What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach w NATIONAL BESTSELLER What if you could get in front of millions of prospects with the avid endorsement of famous influencers--without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads. For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders. In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: Match your brand to the right audience and media venues Craft pitches producers can't resist Jump on breaking news shows Pivot and speak in soundbites like the pros Amplify every interview with social media Turn appearances into platform and become a rainmaker Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?

30 review for Make It Rain!: How to Use the Media to Revolutionize Your Business & Brand

  1. 5 out of 5

    Barb Reynolds

    BOOK REVIEW │ NON FICTION By Barb Teachblade Reynolds, Apr. 30, 2018 HOW TO USE TELEVISION TO REVOLUTIONIZE YOUR BUSINESS AND BRAND WITHOUT SPENDING A DIME! ATTORNEY AREVA MARTIN From “The Hood” To “Harvard Law School” Credits Dr. Phil McGraw (of Dr. Phil Show), Jody Waldrup, Russel Baer MAKE IT RAIN By Areva Martin, with Donna Beech 254 pp. Center Street Books/Hatchette Book Group, Publishers. $26.00 It’s happening daily. Through Social Media’s dynamics, television guest experts are getting local BOOK REVIEW │ NON FICTION By Barb Teachblade Reynolds, Apr. 30, 2018 HOW TO USE TELEVISION TO REVOLUTIONIZE YOUR BUSINESS AND BRAND WITHOUT SPENDING A DIME! ATTORNEY AREVA MARTIN From “The Hood” To “Harvard Law School” Credits Dr. Phil McGraw (of Dr. Phil Show), Jody Waldrup, Russel Baer MAKE IT RAIN By Areva Martin, with Donna Beech 254 pp. Center Street Books/Hatchette Book Group, Publishers. $26.00 It’s happening daily. Through Social Media’s dynamics, television guest experts are getting local and national exposure for their business and brand they could never afford otherwise. What if you could get in front of millions of potential clients with endorsements of famous influencers, without spending a dime? For a decade, Areva Martin has used television as a medium to build a platform that’s expanded her influence and brand by appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, Fox and more. The marketing budget has virtually been eliminated for the thriving law firm and nonprofit organization, of this Legal Expert, from The Hood to Harvard Law School (that’s a yeoman’s effort in academia unto itself, requiring acute, strategic navigation.) In MAKE IT RAIN, Areva Martin breaks the silence in her tell-all book of apply-now principles revealing what Insiders already know about the power of media appearances to brand and scale your business and get your core message to people who need it most. MAKE IT RAIN, a Primer on the subject, will show you how to: • match your brand to the right audience and media venues; • craft pitches producers can’t resist; • jump on breaking news shows; • pivot and speak in soundbites like pros; • amplify each interview with social media; and • turn appearances into a platform and become a rainmaker. Consider the following apply-now principles: In matching your brand to the right audience and media venues, it’s getting harder to match your audience to demographics. The old assumptions have been upended. According to CNN Money, College grads today “don’t just change jobs, they often switch into entirely different industries.” Media outlets spend a lot of their marketing budget identifying who their target audience is. Knowing who follows you on social media, who has an interest in your area of expertise, and who is likely to buy your products or service will help you identify the types of shows and media channels you want to target for interviews. p. 34. Some local viewers who watch CNBC for investment insights, may want to know about a restaurant, but they’re not watching that channel for tips on where to eat. Hence, that TV appearance about your restaurant isn’t going to encourage a noticeable increase in a regular, reliable customer-flow. The Restaurant owner’s efforts are better spent appearing on a Local affiliate’s morning show to highlight a hot new menu item. (When my aunt, Robbie Montgomery, the chef and owner of two Sweetie Pie’s soul food restaurants in St. Louis goes on national talk shows to promote her famous six-cheese-baked macaroni, she gets a boost from tourists, but it’s the local St. Louis broadcast that causes her phone to ring off the hook after episodes of her cooking demonstrations.) p. 38-39 In crafting pitches that TV Producers can’t resist, you’ve got to pitch like a pro. What are you adding to what they’ve already got—a new perspective, new information, new interpretation? How would you advance their story? P. 49 Breaking news shows are produced daily and they air “live”. Each morning producers try to figure out the top news stories of the day. If you want to jump onto that moving train, you’ve got to come up to speed. Your pitch needs to stand out, because the Producers’ number one goal is to make their show stand out. Recall that shows stay on the air because of high ratings and commercial buys. It’s at the top of every Producer’s mind. If you’ve got a hook and talking points that will deliver, you’ll have their undivided attention—but only if you’ve matched your pitch to the “right” show. P. 49 When you do your homework, you know which pitch is right for which show. It’s hard to imagine producers at ABC’s World News Tonight leading with the story, “Former Bachelorette Opens Up About Decision to Freeze Her Eggs.” The daytime audience that loved that story on ABC’s Good Morning America; would not necessarily tune in to CNN Anderson Cooper 360’s headline: “Coast Guard and TSA Could Face Deep Budget Cuts.” p. 50 The elements of your pitch are simple: hook, who you are, talking points, call to action. Brevity is key. . .but pack as much punch into each element as you can. . .strong opinions make great TV. Your hook might be: Contrary to what your anchors have stated, the judge’s decision in this case was wrong and here’s why: [3 talking points]. Because I often have strong opinions and I’m happy to speak out, I’ve been on a lot of shows where the host introduces me by saying: “Many in the news have agreed. Next up, legal expert Areva Martin, who disagrees with the judge’s decision. She’ll tell us why here.” P 63 In jumping on breaking news stories, the absolute best way to launch your career as an expert is by inserting yourself into a breaking news story. Assume a fire broke out in Calabasas near Los Angeles. Mandatory evacuations of 1,000s of residents in Topanga Canyon and the Mulholland Drive region are underway. Producers of national and local TV stations go into high alert. Hitting Google, Facebook, Twitter, YouTube and anything else they can think of, Producers rush to find experts who can explain what’s happening or even bring an inside perspective to set their story apart. People who just lost their homes or officials from the Fire Department would be the obvious choices, but they’re in the throes of loss and putting out fires. Producers want to enlarge the story and get more commercial ads. Most stories have a 24 to 48 hour life span. When the story breaks, some of these experts are contacted within seconds. If you can get a pitch with 3 solid talking points via email into a Producer’s hands, it could be the break you need to go on TV as an expert and get your message out. P 121 As a media-savvy expert, you need to develop a pitch the moment you see a breaking news story that matches your expertise. You want to let the producer know that you’ve got what s/he is looking for. By sending a strong pitch, you’re saying: “I’m an expert. I’m already engaged with this story. Here’s how I can add value. And I’m ready right now!” p 122 Being well-informed will greatly improve your odds of success. What you may not hear about until later is that Producers are starting to notice you’re bringing good ideas, getting the pitches right, your pitch sounds like it would work on the show, even if they’ve already put another expert in the slot. In news parlance, there are “A” stories, “B” stories, “C” stories and “evergreen” stories. It is critical to know the difference as this too will inform your pitching strategy. “A” stories lead the news and all breaking news stories qualify. “B” stories may be related to the “A” story, but aren’t the main headline. “C” stories garner even less attention at the top of the news than “B” stories. “Evergreen” stories focus on topics that generate ongoing interest and are not date or time specific. P. 59 As you’re putting together your pitch, keep in mind there are countless places to pitch. Network news is not the best outlet for many guest experts. If you’re a history professor with a specialty in computer science, your ideal audience may be watching the Computer History Museum channel on YouTube. It doesn’t reach as many millions of people as CNN, but it has fifty-five thousand active viewers, which may allow you to reach more computer history buffs than you could on any given CNN show. p 61. When I’m pitching a breaking news story, I’m always looking for a “legal” angle chiefly, to jump into the story. Given my law degree and legal experience, that can automatically give me the angle that separates me from other experts. A rainmaker doesn’t just recite facts. It’s your job to find an interesting angle, a unique point of view, a distinctive voice to bring to the discussion. Rainmakers know that having an opinion is how they distinguish themselves. pp. 123-125. In pivoting and speaking in soundbites like pros, you have to be ready to pivot if the conversations turns toward a point of view with which you disagree and pivot back to your position (talking points) and present your expert opinion in a civil way. You won’t change the mind of the host nor guests when arguing different opinions. Judge your success by how well you’ve articulated your own points for listeners. Study the Pros. Notice how often Pros take charge of the conversation, leading it back to the points they want to make. Make notes of the transitions they use to get back on point and practice your favorite lines until you’re confident you’ll be able to wield them with grace under pressure. P 87 In every field in the country, those with the most experience with interviews have learned how to pivot. Some do it so seamlessly viewers don’t even notice they’ve changed the subject. After British Prime Minister Theresa May lost the support she hoped for from a vote in 2017, an interviewer asked her a brutal question: “Don’t you think you ought to resign?” Her eyes didn’t flicker. She simply pivoted to her message: “The important thing is that we continue to strengthen our communication with Europe through this Brexit process.” p 87 You’ve done hours of research to become the go-to expert in your niche, but you only have 3 to 5 minutes to make 3-4 talking points. A good soundbite relies on brevity and pacing. It’s hit and run. You get in, make the points that advance the conversation the most, and get out. You’ve only got a few minutes under the spotlight. Plan ahead and intend it to be great. P 90-91 . In amplifying each interview with social media, you should consider that bigger stature isn’t always consistent with your Primary purpose (branding and scaling your business.) Assume you’re an expert in landscaping in Atlanta and you make an appearance on CNN (the 3rd most watched cable channel in the USA) and on HGTV (a show on cable) to talk about gardening tips for a year-long beautiful lawn. HGTV has more than 95 million viewers—more than CNN. Bigger isn’t always better. p. 108 Social media is the greatest invention of all time and you can amplify your message without spending a dime. Social media is a way of life for business. Pp 143-144 Every day at 5 am, I look at my 7 favorite newspapers on my phone. When a story’s hot, I start tweeting about it. I know this is the time many show Producers and bookers are checking social feeds and making decisions about the day’s lineups. I want to make sure if there’s a story aligned with my brand, I’m weighing in on the story. P 147. If you’re at a march, a convention, a trade show, or any big event where a lot of people are posting, be sure to add the trending #hashtag. It connects you immediately with everyone else who is engaged by the event. It’s a great way to expand your following. Even people with Über brands constantly miss chances to promote those brands. Corporations understand how important this is. It’s why when they sign up celebrities and influencers for endorsement deals, there’s a contractual requirement for them to post on social media before, during, and after events to ensure maximum exposure for the company and its affiliation with them. P 151 MAKE IT RAIN, is a desk-top reference of how-to-principles to market, brand and scale your business through the medium of TV. It appears akin to an unofficial, annotated primer (of examples and citations), much like “Jefferson’s Bench Book On Evidence”. Buy MAKE IT RAIN by Areva Martin, Esq. with Donna Beech

  2. 5 out of 5

    Kathleen

    In the years I’ve been a marketing strategist, I’ve likely read more books than most on the subjects of marketing, media, visibility and promotions. I consume whatever information I can to assure I am always ahead of the curve. Whether it be reading blogs, listening to podcast shows, consuming articles or buying the newest release on Amazon, I’m all over it. When it comes to the newest releases on Amazon, most books are the same old same old. Head and Shoulders Above the Rest One book that stands he In the years I’ve been a marketing strategist, I’ve likely read more books than most on the subjects of marketing, media, visibility and promotions. I consume whatever information I can to assure I am always ahead of the curve. Whether it be reading blogs, listening to podcast shows, consuming articles or buying the newest release on Amazon, I’m all over it. When it comes to the newest releases on Amazon, most books are the same old same old. Head and Shoulders Above the Rest One book that stands head and shoulders above the rest is Make It Rain, How to Use the Media to Revolutionize Your Business and Brand. Author (and true expert) Areva Martin has, hands down, written the best book on the subject I have found in years. Not only does she cover the changes in traditional media, with a focus on television, Areva also goes into great detail of how to utilize social media, podcast and online radio shows. A MUST Read This is a MUST read for anyone who wants to stay ahead of the curve on your media position. From start to finish, I was captivated with the level of knowledge, her writing style and the many insights that virtually anyone, regardless of where you are at in your media outreach, will benefit from. Hone Your Pitch (chapter 4) is worth the price (and some) of the book. Areva gives examples of how to develop a strong pitch sure to stand out from the dozens, hundreds, even thousands of pitches producers and hosts receive from experts. Media Kit Essentials She also covers what goes into your media kit, your one sheet, and hooks. A one sheet is something many experts have never heard of. I was thrilled when I read her recommendations on this as this is something I always encourage my clients to develop. Putting into practice what she teaches, I heard about her book from a television interview she did. Her hooks were so engaging I hopped in my car and headed to my local book store to immediately buy a copy of her book. You don’t need to do that. You can order a copy from Amazon and have it delivered to your home or office. So Much Great Info Not only will you learn how to create a hook that sells, you will learn how to follow influencers who have a market reach you want to get in front of, how to become a trusted source the media calls on again and again, how to find the shows that are not so inundated with requests that you get lost in the shuffle and so much more. I cannot recommend this book enough.

  3. 5 out of 5

    Badass Lioness

    4.5 stars! Rainmaking is more important and more accessible today for far less money than ever before. The author starts off with explaining how using the media as a guest expert can make your business explode with new clients and well-qualified leads. She uses her own business examples to illustrate how it is done. No confusing languaging or terms. This is straightforward, practical, and creative information with actionable tools. Media channels are discussed: live streaming, podcasts, and more. 4.5 stars! Rainmaking is more important and more accessible today for far less money than ever before. The author starts off with explaining how using the media as a guest expert can make your business explode with new clients and well-qualified leads. She uses her own business examples to illustrate how it is done. No confusing languaging or terms. This is straightforward, practical, and creative information with actionable tools. Media channels are discussed: live streaming, podcasts, and more. How to amplify an event. Using Google for alerts and trends to be on top of the story. There is so much packed into this book. It can help you minimize your marketing budget, while maxing out ways to monetize your rainmaking skills. The key is media appearances. This is a book that most entrepreneurs need. This is a book that I will need to reread and take notes. Today more than ever before, it is easier and most cost effective to build your brand, market it, and make it rain. Note: I won a hardcover copy in a book giveaway. This is my honest review.

  4. 5 out of 5

    Cyndy Etler

    Make it Rain reads like a conversation with a friend--a detailed, brilliant, brass-tacks conversation with a friend who's an expert in publicity. I've had my hands on the book for less than a week, and already it's dog-eared and full of underlines and notes. Areva covers the full spectrum of need-to-know for those of us looking to get our personal brand out in the world, from starter info, like how and why to use Google Alerts, to graduate level, nuanced points on how to maximize a selfie-opport Make it Rain reads like a conversation with a friend--a detailed, brilliant, brass-tacks conversation with a friend who's an expert in publicity. I've had my hands on the book for less than a week, and already it's dog-eared and full of underlines and notes. Areva covers the full spectrum of need-to-know for those of us looking to get our personal brand out in the world, from starter info, like how and why to use Google Alerts, to graduate level, nuanced points on how to maximize a selfie-opportunity when you're a guest on national television. This book will save you thousands of hours of research...and thousands of dollars in publicist's fees!

  5. 4 out of 5

    Mukesh Gupta

    Areve has written a book which has made me think about my professional brand more deeply. Through the book she has also inspired me to completely rethink about My social media strategies and at the same time build my pitch for appearing in local media. The book is full of practical tips and tricks if we want to use media appearances and social media to make it rain for our businesses. I would strongly recommend this book to you if you would like to be considered an expert in your niche and use t Areve has written a book which has made me think about my professional brand more deeply. Through the book she has also inspired me to completely rethink about My social media strategies and at the same time build my pitch for appearing in local media. The book is full of practical tips and tricks if we want to use media appearances and social media to make it rain for our businesses. I would strongly recommend this book to you if you would like to be considered an expert in your niche and use the expert status to get covered by traditional media & grow your business through this path.

  6. 4 out of 5

    Lisa Holmes

    Make It Rain provided me with the tools to quickly amplify my brand. In a month of reading it, my insight has been accepted by 2 major publications. Thanks Areva for the guidance and step by step instruction for execution. It couldn't have been any easier!

  7. 4 out of 5

    Haley Mathiot

    This book had some great nuggets and helpful tips on people who are trying to get themselves on TV. But that's basically all it addressed was TV. I was hoping it would be more all-encompassing to talk on all the different outlets of social media. however, if you're willing to listen, pick the flowers, and leave the weeds, it's definitely got some good info. The author read the book very slowly (I listened to the audio) so I'd recommend bumping itup to a 1.25 or 1.5 speed.

  8. 4 out of 5

    Jaina Rose

    This review and many more like it are available on Read Till Dawn . Since I've been blogging for years now, I figured it was time to read a book about how to market yourself effectively. So far, my approach has been to post two reviews a week, copy-and-paste them into Goodreads, set up Bloglovin to automatically post links to my reviews on Twitter, and occasionally post pictures of books and/or my Scottish university on Instagram. According to Areva, I'm doing everything wrong. I don't have a co This review and many more like it are available on Read Till Dawn . Since I've been blogging for years now, I figured it was time to read a book about how to market yourself effectively. So far, my approach has been to post two reviews a week, copy-and-paste them into Goodreads, set up Bloglovin to automatically post links to my reviews on Twitter, and occasionally post pictures of books and/or my Scottish university on Instagram. According to Areva, I'm doing everything wrong. I don't have a cohesive brand, because I'm split between talking about books and my international university. I don't interact with people much on social media (in fact, I usually forget to even check in on my accounts). I don't plug myself nearly enough, and I'm not marketing myself nearly so aggressively enough. After reading Make It Rain!, I can say with some definity that I have no interest in changing my habits to conform to Areva's advice. But that doesn't mean it's not good advice–in fact, for people who really want to establish themselves as experts in a field and bring themselves into the public eye, I think this book is an absolute goldmine! Areva doesn't tell any warm, fuzzy stories about wandering into fame. This book is full of tips for projecting an aura of professionalism, convincing tv producers to invite you onboard, keeping on top of pop culture to see if you can find an in, etc. She talks about following hashtags on Twitter, tweeting about relevant topics early in the morning so producers will see you. She talks about watching hours of different talk shows, seeing how they interact with their interviewees and what tone they keep. Her road to fame is not an easy one; it involves hours of daily grunt work to keep on top of things, to stay relevant, and to get your name out there. Honestly, I think I would hate trying to become a "tv professional" the way Areva is. I don't want to whittle my personal brand down into a few bullet points, or constantly try to insert myself into every national dialogue that comes across the front page. But for people who might be interested in such a pursuit, this book seems like a wonderful starting point. Areva is a goldmine of resources as well as tips, and I think anyone starting out in the self-publicity arena will gain quite a bit from reading Make It Rain!. Disclaimer: I received a complimentary copy of this book from the publisher in exchange for an honest review.

  9. 5 out of 5

    Natasha Stevens

    I’ve always wanted to sit across a table with Esquire Areva Martin and pick her brain about law, life, and the legal way to handle branding and marketing as well as media outlets. On a personal note, (and I believe those are important); Esquire Martin has been extremely instrumental in my life. She believes strongly in empowering women-especially women of color. Her background as well as her 1st book that I read, along with her acumen and candor is what drew me to this book. Having done branding I’ve always wanted to sit across a table with Esquire Areva Martin and pick her brain about law, life, and the legal way to handle branding and marketing as well as media outlets. On a personal note, (and I believe those are important); Esquire Martin has been extremely instrumental in my life. She believes strongly in empowering women-especially women of color. Her background as well as her 1st book that I read, along with her acumen and candor is what drew me to this book. Having done branding and marketing for elite clients, this was a breath of fresh air. Somehow, I forgot my own brand. She reactivated it. If you want a jumpstart, a fresh start, a restart, or just a start, take it from an expert. So, in essence, I did get to sit across from her as this book reads as such. There are so many quotes that stood out. In the age of digital media and everyone rushing to get their brand in the “right hands,” often overdoing it, I leave you with this from her book if you are feeling as though you nor your brand matter: “Just because you have a lot of followers, doesn’t mean you have a lot of influence.” —Martin Get This Book!

  10. 5 out of 5

    Shana

    Literally, the proof is in the pudding. Areva Martin outdid herself with this book. Make It Rain is a must-read for anyone who has a desire to be greater than who they are now. You have to exercise your voice. I am so proud of who I have become after reading this book. Make It Rain edified my ability to truly understand the power of social media and to understand that I can get places without spending a ton of money by using my voice to catapult me in the direction that I want to see my life go. Literally, the proof is in the pudding. Areva Martin outdid herself with this book. Make It Rain is a must-read for anyone who has a desire to be greater than who they are now. You have to exercise your voice. I am so proud of who I have become after reading this book. Make It Rain edified my ability to truly understand the power of social media and to understand that I can get places without spending a ton of money by using my voice to catapult me in the direction that I want to see my life go. This book is a game changer. There is nothing mediocre or cliche about this book for it is simply the truth on how to build your brand for the better!

  11. 5 out of 5

    Traci Gibson

    This was an easy read! Attorney Areva Martin gives straightforward tips on how to establish, grow, leverage, and build out your brand. The book provides details on how to navigate 21st century media, think strategically about your content, engage target audiences and take advantage of metrics and analytics. The book also provides tools on how to hone your pitch, set yourself apart and capitalize on your connections while pursuing media opportunities that will allow you instant access to millions This was an easy read! Attorney Areva Martin gives straightforward tips on how to establish, grow, leverage, and build out your brand. The book provides details on how to navigate 21st century media, think strategically about your content, engage target audiences and take advantage of metrics and analytics. The book also provides tools on how to hone your pitch, set yourself apart and capitalize on your connections while pursuing media opportunities that will allow you instant access to millions of consumers. This is a good book to jumpstart brainstorming your brand, especially during this quarantine time! (IG @yourfavoriteattorney)

  12. 5 out of 5

    Marc Medley

    Make It Rain is the Recipe for Making and Maximizing Media Opportunities Ms. Martin has provided the metaphorical roadmap or recipe for anyone who is looking to move to the next level by maximizing all of the media opportunities available to us in 2018. I've begun using some of the tactics and strategies outlined in Make It Rain to take all of my communication endeavors (radio show, podcast, blog and public speaking) to a higher altitude.

  13. 4 out of 5

    Dora Okeyo

    I love how the author draws from her own experiences in sharing insights on personal branding and creating a strong media presence as a way to boost your business and expand your networks. If you're into establishing or creating a powerful brand this this book is quite a force that will direct you into what to do, how to go about it and best of all how to keep that focus. Thanks NetGalley for the eARC. I sure learned a thing or two about personal branding!

  14. 5 out of 5

    Pamela

    A must read! Areva Martin gives a clear, not only informative, but instructional advice on how to build your public presence and amplify your messages. It’s a must have for anyone who is serious about growing his or her business.

  15. 5 out of 5

    Crystal Noe

    Imagine taking everything you have learned and perfected over the last decade of your career, documenting it, adding examples in the form personal stories and then completely and unselfishly sharing it with others. That is exactly what Areva Martin has done. Every chapter has so much information, it's incredible. As I read through the chapters, I kept writing more notes and expanding my strategy and To-do list. Areva has poured her years of research and success strategies into this book, all tha Imagine taking everything you have learned and perfected over the last decade of your career, documenting it, adding examples in the form personal stories and then completely and unselfishly sharing it with others. That is exactly what Areva Martin has done. Every chapter has so much information, it's incredible. As I read through the chapters, I kept writing more notes and expanding my strategy and To-do list. Areva has poured her years of research and success strategies into this book, all that's left is for us to take action and Make It Rain. The book is a testament to Areva's altruistic and caring nature. She wants for us the same success she has worked hard for.

  16. 4 out of 5

    Pam

    If you want to build your presence in social media, this is a great marketing tool. This book provides a step by step process on how to create a positive presence in social media. Make it Rain provides practical steps that any business person or entrepreneur can use.

  17. 4 out of 5

    Kathy Heare Watts

    I won a copy of this book during a Goodreads giveaway. I am under no obligation to leave a review or rating and do so voluntarily. So that others may also enjoy this book, I am paying it forward by donating it to my local library.

  18. 5 out of 5

    Carol Haaz

    Not a huge fan. Not that the book was bad it just wasn't good for me. If you are looking to use the media to grow your business it's probably worth reading.

  19. 5 out of 5

    Fotini Revivo

    Can't say enough good things about Areva. Good women, great writer and a fantastic Phenomenal mother. Buy, read and meet her, it's a must. Love all you stand for.

  20. 5 out of 5

    Michael Mayes

  21. 5 out of 5

    Joann Fanti

  22. 5 out of 5

    Theresa Royal Brown

  23. 5 out of 5

    Gwetmorecharter.Net

  24. 4 out of 5

    Taryn

  25. 4 out of 5

    Anne Marie

  26. 4 out of 5

    Steven D.

  27. 5 out of 5

    Kimberly Dike

  28. 4 out of 5

    Jacqueline Mclemore

  29. 4 out of 5

    Noorilhuda

  30. 5 out of 5

    David Eggert

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